![]() She also points out that not all captions are created equal. Otherwise, you lose so much potential engagement. Shaina says that having comments burned onto the video is key. If you think putting a caption under the video or in the comments is enough, think again. In fact, more and more social media users indicate that they simply skip over video content without captions. That means that if your video is caption-less, only 15% of your audience is hearing you. Shaina shares that 85% of people watch video without sound. Overlooking this step can cost you big time in terms of engagement. Caption Your VideoĬaptions are a key part of social media video best practices. When you are choosing your video size, be mindful of where your content will appear and size accordingly.ĭiscover more tips on video and growing a YouTube channel here. In fact, landscape video is ideal in some places, such as YouTube. While vertical video does best on social, video sizing is not one-size-fits-all. By creating a vertical video, your content fits perfectly onto your audience’s phone screens as they scroll. Think of it as carving out space for you and your ideas. Vertical video performs best on social media feeds. By incorrectly sizing your videos, your audience could be distracted before they even really attempt to engage with your content. If you see a landscape video, you can also probably notice part of the post underneath it. To better understand how to size your videos, put yourself in your audience’s shoes. ![]() By sizing your videoes properly, you will find more engagement and more success on each social platform. Get Your Content Into ShapeĪnother important aspect of video content is to consider how your videos are sized. Double check that your video content is short and sweet. After the two-minute mark, engagement drops off. The ideal length for a video shared on social is approximately two minutes. If you have longer form pieces created, chop them up into smaller snippets. Instead, she suggests repurposing content. Some creators post full-length videos on social media channels. When it comes to creating video content, timing matters. ![]() Learn more about what Shaina recommends, then consider how you can improve your content strategy. Whether you are already using video or you are new to this type of content, you should be aware of these social media video best practices. In short, all content creators need to be video creators. Audiences are expecting video and platforms are starting to demand it. A few years ago, one Facebook executive made waves with a prediction that the site would be entirely video by 2021, and YouTube users view more than 1 billion hours of video per day. Video plays an integral role in your social media presence. Whether you are a video newbie or not, this list of tactical tips will help you distinguish your video content and make meaningful connections with new audiences. To learn exactly what these best practices are, we sat down with Shaina Weisinger, Founder and CEO of Repurpose House, to learn more. They are videos that follow social media video best practices. The most successful videos, though, aren’t just any videos. It is shared about 1200% more than words and images combined. Of all these options, video content is the one being heard the loudest and the clearest. Words, images, audio, and video can communicate effectively to audiences across social media platforms. Social media plays an essential part in connecting your content to the world.
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